I've always heard that small business is big business, and doing some research over at the U.S. Small Business Administration helped me understand why!
- There are 28 million small businesses in America and they account for 54% of all U.S. sales!
- Small businesses also provide 55% of all jobs and 66% of all net new jobs since the 1970s!
- Small businesses in America occupy 30-50% of all commercial space!
Clearly, there is a lot of potential to make money with a small business, but how do you get the word out about your product or service? A solid marketing plan is key to help your small business thrive and to help you find your customers. Facebook is a cost effective marketing tool that will help you connect with and find customers as well as showcase your brand. Below you will find three easy ways to promote your small business on Facebook!
Select The Right Business Page Template
When you first set up your Facebook business page, select the template that best fits your business. Facebook asks you if the page is meant for a small or large business, product, public figure (artist or politician), entertainment event or community group. This is important to make sure that you are able to include all of the key information about your business on your business page including a link to your website, location, hours of operation, and contact information (phone number or email address).
Showcase Your Brand
We put a lot of time and effort (how many selfies does it take to get the right one!!?) into making sure our personal Facebook profile and cover photos are a-maz-ing! Therefore, you can't neglect the avatar and cover photo on your small business page. I recommend using your logo as your avatar and leveraging your cover photo to showcase your product or give people a better idea of what your service is. Take a look at how Patti LaBelle is leveraging her cover photo to sell those pies and cakes!
Use Facebook Ads
Facebook has a great ad platform that allows you to control your spend and place custom ads in users’ news feeds and on the side column of the site. Facebook has robust user data (yes they know all our business!), so you can target your ads to users who are most likely to be interested in your product or service. Check out the video below to learn more about using Facebook Ads:
Founder, Marketing Noire | Professional Marketer & Blogger 📍Birmingham, AL