Whether you are trying to increase your likes on social media or looking to identify strategic goals to grow your business, completing a SWOT Analysis will help you understand your strengths and weaknesses and identify both opportunities and threats.
The SWOT tool has stood the test of time! It was created in the 60s by business consultant Albert S. Humphrey.
To complete your SWOT Analysis, provide your name and email to download my free SWOT Analysis Template.
- What advantages do you have?
- What do you do well?
- What resources do you have access to?
- What do others tell you that you do well/are good at?
- What is your most popular product or service?
- What could you improve?
- What do you do badly?
- What should you avoid?
- What do you dislike about your business?
Keep in mind that strengths and weaknesses are often internal (to you or your business) while opportunities and threats generally relate to external factors (marketplace, competitors).
- What are the interesting trends you are aware of?
- Is there a gap in your industry?
- Can you provide products or services as a better rate than competitors?
- Is there new technology that you can take advantage of?
- What is your competition doing?
- Do you have enough revenue to sustain your business?
- What necessary skills or education do you lack?
- Do you have enough employees to operate efficiently?
- Are you relying on just a few clients or customers for business?
This simple tool can help you uncover insights about what is working well for you and what you need to work on! If you use the template, please send me an email, tweet or leave a comment about what you learned!
Founder, Marketing Noire | Professional Marketer & Blogger 📍Birmingham, AL